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The Selling Process

Selling a property is less stressful if you understand the entire process.

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Step 1 Accurate Valuation

Your goal when selling should be to sell your property for the highest price in the shortest time, remember, the longer your property remains unsold, your power of negotiation diminishes so it’s important to get the pricing right.

We value thousands of properties every year and we’re at the very centre of the local property market which gives us unrivalled knowledge of pricing property locally.

Call us at your local office or complete the free valuation request form

Step 2 Choosing an Estate Agent

When choosing an Estate Agent, take into consideration what kind of marketing your property will receive, their high street presence and their opening hours. If your agents advertising is limited, so will your selling potential. Also make sure there’s no extra cost for additional advertising and more importantly there isn’t an upfront cost for any work your agent carries out.

You should also be aware that if your agent is not organising the government-required Energy Performance Certificate (EPC) for you, this must be ordered before your property is put on the market.

Fresh do not charge up front and our fees are fixed with no additional costs for extra advertising and we can organise your government required energy performance certificate (if required).


Step 3 Instruct a solicitor

It’s advisable to instruct your solicitor at the same time as choosing your agent. This will help to avoid delays and allow time for the collection of necessary documentation involved in transferring ownership of your property to the new buyer (known as conveyancing).

We can offer recommendations if required to smooth the moving process.

Get a recommended solicitor now

Step 4 Property presentation

Making a good first impression counts and presenting your property at its best is critical to a successful sale.

You may want to consider looking at those little jobs you’ve been meaning to get done, add a fresh lick of paint where necessary and try to declutter to make rooms appear bigger.

Once you’re happy with your properties presentation, we will, in just one visit, collect all marketing elements for your property including: wide angle photographs, floor plans, room descriptions and measurements and have them live on the internet within days, alongside local information, location maps and a printable colour brochure.


Step 5 Maximum exposure

To achieve maximum value your property needs to be given maximum exposure across all types of media.

When you instruct Fresh to sell your home you’ll automatically benefit from our all-inclusive marketing package.

Step 6 Viewings

To maximise viewing opportunities, ensure your agent is open when your potential buyers are looking to view properties. Also make sure your agent has buyers to contact prior to adverting. 

We have thousands of buyers registered with us and staff are often working outside of traditional working hours, arranging viewings and giving advice when other agents tend to be closed.


Step 7 Negotiating an offer

It takes skill and expertise to negotiate the highest price possible for a property

When you receive an offer you want your agent to perform numerous background checks, you’ll want to know the chain involved, your buyers financial situation, what solicitors they intend to use and what time scales they have in mind. All of these factors can have a huge impact on your sale, so you need this information to be up front and accurate.

We have staff with years of experience, and will advise you and negotiate the highest price possible for your property.

Step 8 Agreeing to sell

Once you’ve accepted an offer it’s important that the following details are agreed:

  • Any extras included or excluded from the purchase
  • Date for buyers/lender’s survey on your property (if required)
  • Target date for exchange of contracts
  • Target date for completion

We’ll liaise with other Estate Agents involved in your chain, your buyer, solicitors and lenders throughout the process, keeping you informed each step of the way.

Open File Conveyancing

Step 9 Drafting contract and supporting paperwork

Once an offer has been agreed, your solicitor will send out a draft contract for your property to the purchaser’s solicitor who will in turn carry out preliminary enquiries.

Your solicitor should collate all the supporting paperwork (where applicable) i.e.: title deeds, copy of lease, fixtures and fittings list, sellers questionnaire, planning consent, guarantees, copy of building regulations and share of freehold certificate.

Step 10 Service charge accounts

In general this is not applicable to freehold properties.

We recommend that you forward copies of your service charge accounts, estimates for the forthcoming year and building insurance certificates to your solicitor the moment you instruct us to market your property.

Alternatively, in the case of apartment blocks, you can ask your solicitor to collect these documents from the Managing Agent.


Step 11 Exchange of contracts

Exchange of contracts occurs when all enquiries and local search queries have been answered and agreed.

Most buyers require mortgages. Once the mortgage offer has been confirmed, the purchaser is ready to exchange contracts with the seller. The contract is signed by buyer and seller and any deposits (usually a 10% minimum of the purchase price, but this can vary from sale to sale) is either transferred or paid in the form of a banker’s draft by the buyers solicitor.

The completion date will be set at this stage by mutual agreement.

Step 12 Completion

This is generally set a few days to a few weeks after exchange of contracts, depending on the personal requirements of both the buyer and seller.

The agreed price (less deposit) is transferred from the buyer’s solicitor to your solicitors account and your fees and bills will be settled.

Congratulations, you’ve just sold your property through Fresh!


Find Out How Much Your Property Is Worth

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